USER
USER
EXPERIENCE
EXPERIENCE
This case study was completed as part of my UX Design certification at the UX Design Institute. The objective was to research, design, prototype, and test a mobile flight booking experience that is intuitive, accessible, and easy to use.
Below, I walk through my end-to-end UX process, from user research and problem definition to interaction design and usability testing.
UX Case Study:
Designing a Seamless Flight Booking Experience
UX Case Study:
Designing a Seamless
Flight Booking Experience
The process
The process
BENCHMARKING
I conducted a thorough evaluation of top airline and travel apps, assessing usability, feature sets, and customer pain points. This revealed gaps in pricing transparency, booking flexibility, and navigation efficiency, directly informing my design priorities.
BENCHMARKING
I conducted a thorough evaluation of top airline and travel apps, assessing usability, feature sets, and customer pain points. This revealed gaps in pricing transparency, booking flexibility, and navigation efficiency, directly informing my design priorities.
Designed and distributed targeted online surveys to gather quantitative insights on traveler behaviors, preferences, and pain points - revealing key priorities like price transparency, booking speed, and mobile usability.
Designed and distributed targeted online surveys to gather quantitative insights on traveler behaviors, preferences, and pain points - revealing key priorities like price transparency, booking speed, and mobile usability.
Conducted in-depth, one-on-one interviews with frequent travelers to uncover behavioral patterns, emotional pain points, and unmet needs in the flight booking experience. Key insights revealed frustrations with last-minute price changes and desire for personalized itinerary management.
Conducted in-depth, one-on-one interviews with frequent travelers to uncover behavioral patterns, emotional pain points, and unmet needs in the flight booking experience. Key insights revealed frustrations with last-minute price changes and desire for personalized itinerary management.
Conducted in-depth, one-on-one interviews with frequent travelers to uncover behavioral patterns, emotional pain points, and unmet needs in the flight booking experience. Key insights revealed frustrations with last-minute price changes and desire for personalized itinerary management.
SURVEY
RESEARCH
USER INTERVIEWS
USER INTERVIEWS
USER INTERVIEWS
To inform the design process, I conducted in-depth research on user needs, industry trends, and common pain points in flight booking apps.
This involved a comprehensive market analysis of competitor apps, a review of existing UX literature, and user surveys to identify key frustrations and expectations.
My findings revealed critical insights into usability gaps, such as complex navigation, hidden fees, and inefficient search filters, which directly influenced my design decisions.
To inform the design process, I conducted in-depth research on user needs, industry trends, and common pain points in flight booking apps.
This involved a comprehensive market analysis of competitor apps, a review of existing UX literature, and user surveys to identify key frustrations and expectations.
My findings revealed critical insights into usability gaps, such as complex navigation, hidden fees, and inefficient search filters, which directly influenced my design decisions.
Developed comprehensive journey maps visualizing the complete flight booking experience. This revealed critical friction areas, particularly during fare comparison and seat selection, while highlighting emotional highs and lows.
Developed comprehensive journey maps visualizing the complete flight booking experience. This revealed critical friction areas, particularly during fare comparison and seat selection, while highlighting emotional highs and lows.
I have developed journey maps visualizing the comprehensivecomplete flight booking experience. This revealed critical friction areas, particularly during fare comparison and seat selection, while highlighting emotional highs and lows.
JOURNEY MAPPING
JOURNEY MAPPING
I designed user-centric wireframes and low-fidelity screens that addressed critical pain points through solutions like persistent fare comparison and streamlined flows.
I designed user-centric wireframes and low-fidelity screens that addressed critical pain points through solutions like persistent fare comparison and streamlined flows.
WIREFRAMING
WIREFRAMING
PROTOTYPING
Built a fully functional high-fidelity app prototype using agile methodologies, ensuring scalability, performance, and compliance with industry standards.
Built a fully functional high-fidelity app prototype using agile methodologies, ensuring scalability, performance, and compliance with industry standards.
USABILITY TESTING
USABILITY TESTING
Conducted usability testing with target users to identify and resolve issues, followed by iterative improvements before the final release.
Conducted usability testing with target users to identify and resolve issues, followed by iterative improvements before the final release.
I've conducted usability testing with target users to identify and resolve issues, followed by iterative improvements before the final release.